The Journey to becoming Maintenance Care.

Dan is our multi-purpose Swiss army knife President and CEO. Perfect for any start-up, he is results-driven with a focus on sales, marketing and product development, but his extensive experience in building a company from the ground-up allows him to also provide leadership in other needed areas. He establishes budgets, creates and executes on brand marketing strategies, fosters business culture, sales processes and support protocols and is also instrumental in the design and development of software products tailored to specific industry needs.
 
As a co-founder of Gnxcor Inc., Dan helped build our facility management software company from the ground up, including conceptualizing the software offering and all its upgrades, creating a company brand, initializing sales and support procedures, hiring staff and creating roles & responsibilities for a growing enterprise. Initially, Dan designed all the marketing efforts including web presence, maximizing SEO, communication automation, customer retention, social marketing and press releases. He developed requirements for product upgrades and worked directly with the development team to manage timelines and budgets. He also helped build a finance department to create a reliable and accountable financial model for maintaining a profitable balance sheet, cash flow and effective A/R and A/P. Dan learned everything about the business world with hands-on experience, including providing daily sales presentations to thousands of potential customers virtually or in person.

Laurie is the brains behind the entire organization, and has done so much for the company with minimal fanfare. Make no mistake about it, without Laurie’s savvy decision making prowess and expert level money management skills, Maintenance Care would not exist today.  

As a co-founder of Gnxcor Inc, Laurie has been instrumental in the creation of business affairs, including strategy building upon marketing initiatives, financial management, operational structures and technology solutions. In the early days, when cash flow was low and the self-funding decision was taking its toll on the growth of Maintenance Care, it was Laurie who found ways to break through the hurdles and find capital for marketing and development. Today, Laurie spends most of her time in data, creating visualizations using tools such as Tableau to extract trends for necessary business decisions. Her keen business mind makes her perfect to focus on data related to employee performance metrics, financial prediction models, sales forecasting and budgeting analysis and user engagement trends. Her advanced knowledge of computer software, most notably, her bordering on expert level knowledge of Excel, has allowed Gnxcor to become an efficiently run company and the proof is in the fact that Gnxcor can effectively manage tens of thousands of customers with a comparatively small team.

Meet the man behind the software. Zbigniew, known to everyone that knows him as just ‘Z’ (pronounced ‘Zee’), speaks better code language than his native tongue of Polish. Rumour has it that he sees the matrix code where others just see an ice cream cone.
 
As a co-founder of Gnxcor Inc, Z was tasked with building the very best tool possible for the maintenance industry. He is formally educated in software engineering and led a quick and successful initial passthrough for Maintenance Care. For the first 10 years of Gnxcor, Z was a one-man show with no other developers messing with his code. Every single keystroke it took to generate Maintenance Care is because of Z’s perfectionist mindset. Bugs are meant to be exterminated, and he’s the one to get that job done. Update after update were all coded and tested by Z himself. Building a software company involves more than building a good product though, and Z was up to this task, as well. Infrastructure, server management, security, database administration were (and still are) part of Z’s daily responsibilities.  Today, Z has a little help. He now manages a team that has allowed Gnxcor to further establish Maintenance Care as a market leader, including a multi-platform mobile app. Additionally, his team manages three other software products, each with a complimentary mobile app.

O Captain! My Captain! As our General Manager, Dino’s 20 years of managerial experience in communications, travel and technology industries makes him a natural fit for leading our team. If a problem needs to be escalated, it comes to Dino. Motivating the team to do their very best, he is the coach, the motivator and the communicator that makes everything fit together. Born and raised in Montreal, Quebec, Dino is fully bilingual which allows him to also manage our efforts to grow in the French marketplace of Quebec. Being a die-hard Montreal Canadiens fan, winning has not been in the cards of late, so he also likes to focus his time on strengthening his golf game. His philosophy: Customer service is not just for one department, it is a company-wide mindset. 

Our dedicated IT Manager is steady as they come. You want reliable products, and Paul comes with 30+ years of reliable technology experience, making him a great fit for strengthening our security protocols, testing our latest and greatest updates and setting measurable goals for proper IT management.  Paul is in his element building and improving solutions that add new features to our software products, pushing the limits to find fault tolerances and lends confidence in the solutions passing through his department. Although IT is largely a desk job, Paul stays active by gardening, working around the house and cycling extensively around town on city trails. Ultimately, he shares our passion for delivering software products that users love. 

Managing the finances of a multi-million dollar international technology company takes knowledge and tons of experience. Barb’s got plenty of both. With over 40 years of finance experience and 30+ years as CFO & VP Operations, our business is in good hands. While she originally obtained her CPA and CGA professional designations in 1992, she has stayed diligent in keeping up with the latest intricacies within the wonderful world of finance. In her previous employment, she was instrumental in growing a local insurance company into one of Ontario's largest brokerages through her familiarity with nearly every aspect of the business. Today, she is doing the same here by overseeing the finances of a business that has customers in every Canadian province and all 50 states in the U.S.. To de-stress from those pressures, Barb likes walking, reading, traveling and volunteering for the local food bank.

Ladies and Gentlemen, Introducing the one and only: Tracey Male, Operations Manager extraordinaire at Gnxcor Inc. One of our longest running team members with an impressive eight-year tenure, Tracey has mastered the art of smooth operations. A certified team enthusiast and cheer captain, she collaborates with her stellar crew to achieve maximum efficiency in operations. She is never afraid to jump into any situation and find out what works and what can be improved. While her expertise in optimizing processes and driving efficiency is second to none, what truly makes her a joy to work with is her fantastic wit and contagious sense of humor. We are confident that with Tracey at the helm, laughter is an integral part of our success. 

Frank’s journey to becoming Media Director is truly inspiring. His ability to blend technical precision with human emotion has allowed him to craft narratives that resonate deeply within the Maintenance Sector. By shifting the perception of maintenance professionals from mere technicians to essential guardians of critical systems, he has redefined their role in society and positioned them as integral to the functioning of our world.

Through his work at Gnxcor, Frank has demonstrated the power of storytelling, his approach goes beyond traditional promotional content, creating campaigns that engage, educate, and empower maintenance professionals. By highlighting the complexity and importance of their work, Frank not only elevates their value but also fosters a deeper connection between the industry and the wider public.

Frank’s impact is felt not only in the projects he oversees but in the way he reshapes the very identity of the Maintenance Sector. His innovative thinking is not just about marketing—it's about changing perceptions and creating a legacy that will shape the future of the industry. Through his leadership, Frank has demonstrated that the true power of media lies in its ability to inspire and ignite change, one story at a time.